PR and marketing in a post-Covid world

PR and marketing in a post-Covid world

How our InCognita support service can lend a helping hand to PR and marketing professionals when they need it most.

• Managing workload

Have you ever landed the perfect pitch or tender opportunity but not been able to do it justice due to lack of resources? Or needed to help with an urgent project at the last minute? Maybe you are looking to recruit, but struggling to find the right candidate for the role?

Whether you’re working for an agency or in-house, chances are you’re familiar with scenarios like these. Running a business, team or busy department can be stressful at the best of times. You want to do your best, grow your business and be as successful as possible. However, sometimes it can just feel as though you’re treading water.

Impact of Covid-19

Last year was unprecedented and, as we start 2021 with another lockdown, the end is not yet in sight. The availability of vaccines brings hope that normality will return. However, until these roll-out, life as we once knew it is still on hold.

A #FuturePRoof survey has examined the impact of Covid-19 on the PR industry. According to this, over 70 per cent of practitioners are now focusing on new flexible working methods and patterns to mitigate the impact of the crisis.

Staff turnover, recruitment, sickness, annual leave, increased workload and new business wins can all have an impact on productivity. Add other factors such as childcare or home-schooling into the mix, and this can mean a further strain on resources.

• Here to help

Our InCognita support service can offer a helping hand to PR and marketing professionals, in-house teams or freelancers as and when they need it most.

We’ll work closely with you behind the scenes as an extension to your team. In doing so, we can provide a flexible solution to help relieve some of the pressure when the going gets tough.

From complete project management to copywriting and proofreading services or smaller, more mundane tasks, if we can help, we will.

Seasoned professionals, we know the ropes. All we ask of you is a clear, concise brief with the relevant information required to get the job done to a high standard.

We’d love to talk to you, so please get in touch if you’d like to find out more.

Cognita Communications is a freelance copywriting, proofreading, PR & marketing agency based in the Midlands​.